| July 27, 2007 |
| USA. Nature Vision moves into lure market |
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The move into the lure market is a first for the Central Minnesota firm, which remains best known for its Aqua-Vu Underwater Viewing Systems. Far from strangers to the world of fishing tackle, Nature Vision President and CEO Jeff Zernov represented Lindy-Little Joe Tackle for many years, prior to co-founding In-Fisherman magazine in 1975. Crazy Crank Lures are built using a super durable solid core resin that unlike wood or plastic, will not crack, leak, or sink. In addition, the lures cast like rockets and deliver a rhythmic yet consistent action, as well as a unique sound that's accomplished by through a hydro-dynamically designed head. A mere five prototypes of the Rumbler topwater lure have accounted for over 60 muskies, including many by muskie fishing legends Doug Johnson and Dick Pearson. "I am excited to place the Rumbler and Crazy Crank in the hands of a respectable organization with the capabilities to get the lures in the boats of many more anglers." says Crazy Crank creator Don Schwartz. "The Rumbler has piqued the interest of muskie anglers so fast that I just couldn't meet the demand on my own. This is a design and material that will change muskie fishing, and I think this move assures that the lures will get to the public before the imitations come along."
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Read the full story at CATCH MUSKY FEVER!!
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